Nekuenderera mberi kwekuvandudzwa kwemararamiro ehupenyu, vanhu vanowedzera kutarisisa kune zvinodiwa zvepfungwa, kuburikidza nekusimudza mhuka dzinovaraidza kutsvaga ushamwari, chikafu chemanzwiro.Nekuwedzera kwezviyero zvekusimudza zvipfuyo, kudiwa kwevanhu kwezvipfuyo, chikafu chezvipfuyo uye akasiyana masevhisi ezvipfuyo kuri kuramba kuchikwira, uye hunhu hwekusiyana-siyana uye hwemunhu hunodiwa huri kuramba huchionekwa, huchifambisa kukurumidza kweindasitiri yezvipfuyo.
Mushure meanopfuura makore zana ebudiriro, indasitiri yezvipfuyo yakagadzira izere uye yakakura maindasitiri cheni, kusanganisira kutengeswa kwezvipfuyo, zvekushandisa, chikafu chezvipfuyo, kurapwa kwezvipfuyo, kushambidzika kwezvipfuyo, kudzidziswa kwezvipfuyo uye zvimwe zvikamu.Pakati pavo, indasitiri yezvipfuyo ibazi rakakosha reindasitiri yezvipfuyo, zvigadzirwa zvikuru zvinosanganisira zvigadzirwa zvekuvaraidza zvepamba, zvehutsanana uye zvekuchenesa zvigadzirwa, nezvimwe.
Kunobva: PWC
Related Chirevo: Pet Indasitiri Segment Market Survey uye Investment Prospect Forecast Report (2022-2028) naBeijing Puhua Youce Information Consulting Co., LTD.
1. Pfupiso yekuvandudzwa kweindasitiri yezvipfuyo zvekunze
Indasitiri yepasi rose yezvipfuyo yakamera muBritain mushure mekuchinja kweindasitiri, kwakatanga kare munyika dzakabudirira, uye zvese zvinongedzo zvemaindasitiri zvakakura.Parizvino, United States ndiyo musika mukuru wepasi rose wekushandisa zvipfuyo, Europe uye misika yeAsia iri kusimukira zvakare yakakosha misika yezvipfuyo.
(1) Musika wezvipfuyo wekuAmerica
Indasitiri yezvipfuyo muUnited States ine nhoroondo refu yebudiriro.Yakaona maitiro ekubatanidza kubva kuzvitoro zvechinyakare zvekutengesa zvipfuyo kusvika kune yakazara, yakakura uye nyanzvi dzekutengesa zvipfuyo mapuratifomu, uye iyo indasitiri yeindasitiri yakakura chaizvo parizvino.Musika weUS wezvipfuyo ndiwo musika mukuru wezvipfuyo pasirese, une huwandu hukuru hwezvipfuyo, huwandu hwepamusoro hwekupinda mudzimba, huwandu hwekushandisa kwechipfuyo chemunhu uye nekuomarara kudiwa kwezvipfuyo.
Mumakore achangopfuura, chiyero chemusika wezvipfuyo weAmerica chave kuwedzera, uye kushandiswa kwezvipfuyo kuri kuwedzera gore negore nekukura kwakadzikama.Sekureva kweAmerican Pet Products Association (APPA), kushandiswa kwevatengi mumusika wezvipfuyo weUS kwakasvika madhora bhiriyoni zana nemakumi matatu nemazana matanhatu muna 2020, ichipfuura bhiriyoni zana kekutanga uye ne6.7% kubva 2019. Mumakore gumi kubva 2010 kusvika 2020, iyo US pet indasitiri. yakakura kubva pamadhora 48.35 bhiriyoni kusvika pamadhora zana nemakumi matatu nemazana matanhatu emadhora, chiyero chekukura kwe7.92%.
Kunobva data: APPA, PWC
Kubudirira kwemusika wezvipfuyo muUnited States kunokonzerwa nekusimudzira hupfumi, mararamiro ehupenyu, tsika dzemagariro uye zvimwe zvinhu zvakazara.Kusvika pari zvino, yakaratidza kudiwa kwakasimba kwakasimba, izvo zvishoma zvinokanganiswa nekutenderera kwehupfumi.Muna 2020, nekuda kwekukanganisa kweCCIDID-19 nezvimwe zvinhu, iyo US GDP yakakura zvisina kunaka kekutanga mumakore gumi, ichidzika 2.32% kubva muna 2019. yakaratidza chimiro chepamusoro uye yakachengetedza mwero wekukura wakadzikama, nekuwedzera kwe6.69% zvichienzaniswa ne2019.
Mhuri dzezvipfuyo zvekuAmerica dzine mwero wekupinda nepamusoro uye nhamba huru yemhuka dzinovaraidza.Parizvino, mhuka dzinovaraidza dzave chikamu chakakosha chehupenyu hweAmerica.Sekureva kwe APPA, mhuri dzinosvika mamirioni makumi masere ane mana nemazana mapfumbamwe ezviuru zvemuUS zvine mhuka dzinovaraidza muna 2019, dzinoverengera 67% yedzimba dzese munyika yese, uye iyo muzana inotarisirwa kukwira kusvika 70% panosvika 2021. Nyika dzakabatana.Mhuri zhinji dzeAmerica dzinosarudza kuchengeta mhuka dzinovaraidza seshamwari, uye mhuka dzinovaraidza dzinoita basa rakakosha mumhuri dzeAmerica.Pasi pesimba retsika dzezvipfuyo, musika weAmerica wezvipfuyo une nhamba huru uye chikero.
Kunobva data: APPA, PWC
Pamusoro pehuwandu hwekupinda kwedzimba dzezvipfuyo, pamunhu wega wega kushandisa kushandiswa kwechipfuyo muUnited States zvakare kwakakwira zvakanyanya pasirese.Zvinoenderana nedata riripo pachena, iyo US ndiyo chete nyika pasi rose kushandisa mari inodarika madhora zana nemakumi mashanu pamunhu mukuchengeta mhuka dzinopfuyiwa muna 2019, zvakanyanya kupfuura iyo UK, iyo iri panzvimbo yechipiri.Iyo per capita yekushandisa mari yezvipfuyo yakakwira, iyo inoratidza pfungwa yepamusoro yekurera zvipfuyo uye maitiro ekushandisa zvipfuyo munharaunda yeAmerica.
Zvichienderana nehupamhi hwezvinhu zvakaomarara kudiwa kwezvipfuyo, chiyero chekupinda kwemba chakakwira uye yakakwira pamunhu wega wega kushandiswa kwechipfuyo chekushandisa, saizi yemusika weindasitiri yezvipfuyo muUnited States ndiyo yekutanga munyika uye inogona kuchengetedza yakatsiga yekukura.Pasi pevhu remagariro echipfuyo chetsika uye kudiwa kwakasimba kwezvipfuyo, musika wezvipfuyo muUnited States wakaramba uchibatanidzwa uye uchiwedzerwa, zvichikonzera akawanda makuru epamba kana epamuganhu wekutengesa zvigadzirwa zvemhuka.Semuyenzaniso, yakazara e-commerce mapuratifomu akadai seAmazon, vatengesi vakazara seWalmart, vatengesi vezvipfuyo sePETSMART nePETCO, pet inopa e-commerce mapuratifomu akadai seCHEWY, zvipfuyo zvekutengesa mhando seCENTRAL GARDEN, nezvimwewo. chikuva chekutengesa chave chiteshi chakakosha chekutengesa kune akawanda emhando dzezvipfuyo kana vagadziri vezvipfuyo, vachigadzira kuunganidzwa kwechigadzirwa uye kubatanidza zviwanikwa, uye kusimudzira hukuru hukuru hweindasitiri yezvipfuyo.
(2) Musika wezvipfuyo wekuEurope
Parizvino, musika weEuropean pet unoratidza maitiro ekukura, uye kutengesa kwechipfuwo kuri kuwedzera gore negore.Zvinoenderana neEuropean Pet Chikafu Indasitiri Federation (FEDIAF), kudyiwa kwemhuka dzinovaraidza muEurope muna 2020 kwakasvika 43 bhiriyoni euros, kuwedzera kwe5.65% zvichienzaniswa ne2019;Pakati pavo, huwandu hwekutengesa kwechikafu chemhuka, zvekushandisa uye masevhisi ezvipfuyo zvakasvika 21.8 bhiriyoni euros, 9.2 bhiriyoni euros uye 12 bhiriyoni euros muna 2020, nekuwedzera kwepagore zvichienzaniswa ne2019.
Kunobva data: FEDIAF, PWC
Musika wezvipfuyo weEurope une mwero wekupinda wemba wakakwira.Sekureva kwe data reFEDIAF, mhuri dzinosvika mamirioni makumi masere nemasere muEurope dzine mhuka dzinovaraidza muna 2020, ine pfuti yekupinda mudzimba inosvika makumi matatu nemasere muzana, kuwedzera kwe3.41% zvichienzaniswa nemamiriyoni makumi masere neshanu muna 2019. market.Muna 2020, Romania nePoland dzine mwero wepamusoro wekupinda kwemhuka dzemumba muEurope, nehuwandu hwekupinda mumba hwekatsi nembwa hunosvika 42%.Izvi zvakateverwa neCzech Republic, uko mwero wekupinda waive pamusoro pe40%.
Kunobva data: FEDIAF, PWC
2. Maonero ebudiriro yeindasitiri yezvipfuyo zvemumba
(1) Kukura kwehupfumi kunofambisa kukurumidza kusimudzira kweindasitiri yezvipfuyo, uye musika wekushandisa zvipfuyo unowedzera gore negore.
Zvichienzaniswa nemusika wekunze wezvipfuyo, indasitiri yezvipfuyo yeChinese yakanonoka, yakatanga mukutanga kwema1990.Mumakore achangopfuura, nekuvandudzwa kwehupfumi uye shanduko yemafungiro ekushandisa, iyo pet indasitiri yenyika yedu inopinda nekukurumidza danho rekusimudzira.Parizvino, indasitiri yedu yezvipfuyo ine chiyero chakati, uye imbwa dzinovaraidza uye katsi dzinopfuyiwa dzichiri dzakanyanya.Sekureva kweWhite Paper kuChina's Pet Indasitiri, huwandu hwembwa dzinopfuyiwa nekatsi mumaguta nemadhorobha muna 2020 dzakapfuura zana remamiriyoni, paine imbwa 52.22 miriyoni nekatsi 48.62 miriyoni, inoverengera makumi mashanu neshanu muzana uye makumi mana neshanu muzana ehuwandu hwehuwandu hwezvipfuyo. varidzi mumaguta nemadhorobha, zvichiteerana.
Nekuvandudzwa kwemwero wemari yevagari uye hupenyu hwehupenyu, pfungwa yekupfuya yachinja zvishoma nezvishoma kubva pa "kuchengetwa kwemba" kuenda ku "emotional ushamwari".Vazhinji varidzi vezvipfuyo nemhuri vanotora mhuka dzinovaraidza senhengo dzepedyo dzemhuri, uye kudiwa kwavo kwezvipfuyo uye chikafu chemhuka chiri kuramba chichisiyana.Pamusoro pechikafu chikuru, vanotengawo zvinodikanwa zvezuva nezuva, matoyi, masvutugadzike uye zvekufambisa zvezvipfuyo.Sekureva kweWhite Paper kuChina's Pet Industry, kushandiswa kwepagore kwemunhu pamhuka yemhuka mudhorobha reChina kwapfuura zviuru zvishanu zveyuan kubvira 2018, uye kuchasvika 5,172 yuan muna 2020. indasitiri zviwanikwa zvinopatsanurwa zvishoma nezvishoma uye zvakabatanidzwa, zvichigadzira zvekushandisa, chikafu chezvipfuyo, kurapwa kwezvipfuyo uye zvimwe zvikamu.
Inotungamirwa nezvakawanda zvinhu zvakaita sekuwedzera kwehuwandu hwevaridzi vezvipfuyo, kukura kwenhamba yezvipfuyo uye kusiyanisa kwekushandisa, saizi yemusika weindasitiri yezvipfuyo muChina iri kuramba ichikura.Kubva 2010 kusvika 2020, musika wekushandiswa kwezvipfuyo wakawedzera nekukurumidza kubva pamabhiriyoni gumi nemana kusvika ku206.5 bhiriyoni yuan, nekukura kwechikamu che30.88%.
(2) Kusimuka kwemabhizinesi ezvipfuyo, zvishoma nezvishoma kuchinja kubva kuOEM modhi kuenda kune yakazvimirira mhando
Nekuda kwekutanga kweiyo yekunze indasitiri yezvipfuyo uye nzvimbo shoma yemusika wemusha wezvipfuyo, vekutanga indasitiri yekugadzira mhuka dzinovaraidza vainyanya mafekitori eOEM evagadziri vekunze.Nekukurumidza kusimukira kweindasitiri yezvipfuyo zvepamba, vagadziri veindasitiri yezvipfuyo zvepamba vakatyora zvishoma nezvishoma tsika yeOEM uye vakatarisana nevatengi nekugadzira yavo mhando.Mazhinji mabhizinesi epamba, anosanganisira Yiyi Boka, Petty Boka, Sinopet Boka, Yuanfei Pet uye Zhongheng Pet, vakavhura musika wechigadzirwa kuburikidza nemhando dzavo.
(3) Mwero wekupinda kwemhuri yezvipfuyo zvemumba wakaderera, uye nzvimbo yekusimudzira musika yakakura
Sezvo indasitiri yezvipfuyo yakabuda zvishoma nezvishoma kubva kuma1990, kwave kunonoka kuti mhuka dzinovaraidza dzichinje kubva pakushanda kwezvishandiso kuenda kune rimwe basa rehushamwari hwepfungwa.Parizvino, pfungwa yekurera zvipfuyo muChina ichiri munzira yekugadzwa uye mukurumbira.Nyika dzakasimukira dzine mavambo ekutanga muindasitiri yezvipfuyo dzine huwandu hwakakura hweindasitiri yezvipfuyo.Muna 2019, mwero wekupinda kwedzimba dzezvipfuyo muUnited States wakasvika makumi matanhatu nenomwe muzana, uye muEurope, mwero wekupinda wemhuri dzinopfuyiwa wakasvika 38%.Kusiyana neizvi, mwero wekupinda kwemhuri dzinopfuyiwa muChina uchiri wakadzikira kupfuura iwo muEurope neUnited States nedzimwe nyika nematunhu.
Parizvino, mwero wakaderera wekupinda kwemhuri dzezvipfuyo unounza nzvimbo yakakura yekukura uye mukana wekusimudzira kumusika wepamba.Mumakore achangopfuura, nekusimuka kweiyo pfungwa yekuve varidzi vezvipfuyo muChina, indasitiri yezvipfuyo yepamba yapinda mudanho rekukura nekukurumidza, nekukura kwemusika wekutengesa zvipfuyo unodarika mabhiriyoni mazana maviri eyuan muna 2019. Mune ramangwana, nekuzivikanwa kweiyo pfungwa yekuchengeta zvipfuyo, mwero wekupinda wemhuri dzezvipfuyo uchawedzerwa, uye chiyero chemusika wezvipfuyo uchawedzerwa zvinoenderana.
(4) Muviri mukuru wekudyiwa kwechipfuyo unopa kugovera kudiki, neiyo post-80s uye post-90s sesimba guru rekushandisa.
Nekukurumidza kukura kweindasitiri yezvipfuyo munyika yedu, shanduko yepfungwa yemhuka inonyanya kukanganisa mararamiro evechidiki.Sekureva kweWhite Pepa reChina's Pet Indasitiri, muboka rekusimudzira zvipfuyo muna 2020, vanhu vasina kuroora vanoita 33.7%, murudo 17.3%, vakaroora nevana 29.4% uye vakaroora vasina vana 19.6%.Zvipfuyo zvave ushamwari hwepfungwa hwevanhu vasina kuroora uye zvinokonzeresa muchato nemhuri.Iri kuita basa rinowedzera kukosha muhupenyu hwePeople's Daily.
Nekuda kwekusiyana kwedzidzo, mararamiro, nharaunda yekukura uye zvimwe zvinhu, vechidiki vane mwero wakanyanya wekugamuchira pfungwa yekurera mhuka dzinopfuyiwa, uye vane zvidikanwi zvepamusoro zvepfungwa zvezvipfuyo.Huwandu hwevanhu vanochengeta mhuka dzinovaraidza hunoratidza kupararira kuri pachena kwevanhu vechidiki.Sekureva kweWhite Paper paChina's Pet Industry, chizvarwa chemashure-80s uye post-90s chichiri simba guru rezvipfuyo, zvichiverengera vanopfuura 74 muzana yevaridzi vezvipfuyo muna 2020. Zvinotarisirwa kuti post-00s ichave zvishoma nezvishoma. simba guru rekushandiswa kwemhuka dzemhuka mune ramangwana.
3. Mikana yekusimudzira maindasitiri
(1) Iyo yakadzika musika chiyero cheindastiri inoramba ichikura
Nekufarirwa kuri kuwedzera kweiyo pfungwa yekurera zvipfuyo, misika yekunze neyemunyika, chiyero chemusika cheindasitiri yezvipfuyo charatidza maitiro ekuwedzera zvishoma nezvishoma.Zvinoenderana nedata reAmerican Pet Products Association (APPA), semusika mukuru wezvipfuyo pari zvino, saizi yemusika weindasitiri yezvipfuyo muUnited States yakawedzera kubva pamadhora 48.35 bhiriyoni kusvika pamabhiriyoni zana nemakumi matatu nemazana matanhatu emadhora mumakore gumi kubva 2010 kusvika 2020. , nehuwandu hwekukura kwe7.92%;Zvinoenderana neEuropean Pet Chikafu Indasitiri Federation (FEDIAF), kudyiwa kwezvipfuyo mumusika weEuropean pet kuchasvika 43 bhiriyoni euros muna 2020, kuwedzera kwe5.65% zvichienzaniswa ne2019;Musika weJapan pet musika, hombe muAsia, yakaratidza kudzikama asi kusimuka kwekukura mumakore achangopfuura, kuchengetedza gore negore kukura kwe1.5% kusvika 2%.Mumakore achangopfuura, musika wepasi pezvipfuyo wakapinda munhanho yekukurumidza kukura.Kubva 2010 kusvika 2020, musika wekushandisa zvipfuyo wakawedzera nekukurumidza kubva pamabhiriyoni gumi nemana kusvika pa206.5 bhiriyoni yuan, nekukura kwechikamu che30.88%.
Kune indasitiri yezvipfuyo munyika dzakasimukira, nekuda kwekutanga kwayo nekukura, ine kudiwa kwakasimba kwezvipfuyo uye zvigadzirwa zvine chekuita nechikafu, uye inotarisirwa kuchengetedza yakagadzikana uye ichikwira musika saizi mune ramangwana.Semusika uri kusimukira weindasitiri yezvipfuyo, indasitiri yezvipfuyo yeChina inotarisirwa kuchengetedza kukurumidza kukura maitiro mune ramangwana zvichibva mukusimudzirwa kwehupfumi, mukurumbira wepfungwa yekusimudza zvipfuwo, shanduko muchimiro chemhuri nezvimwe zvinhu.
Kupfupisa, kudzika uye kufarirwa kweiyo pfungwa yekurera zvipfuyo kumba nekune dzimwe nyika kwafambisa kusimudzira kwakasimba kwechipfuyo uye zvine chekuita neindasitiri yezvigadzirwa zvezvipfuyo, uye zvichaunza mikana yakakura yebhizinesi nenzvimbo yekusimudzira mune ramangwana.
(2) Kushandisa pfungwa uye kuziva kwezvakatipoteredza kunosimudzira kusimudzira maindasitiri
Zvigadzirwa zvekutanga zvemhuka zvinongosangana nezvinodiwa zvekutanga zvinoshanda, imwechete dhizaini basa, nyore kugadzira maitiro.Nekupihwa kwemararamiro evanhu, pfungwa ye "humanization" yezvipfuyo iri kuwedzera kufarirwa, uye vanhu vari kutarisisa kunyaradzwa kwemhuka dzinovaraidza.Dzimwe nyika dziri muEurope neUnited States dzakapa mitemo nemirau kusimbisa kuchengetedzwa kwekodzero dzezvipfuyo, kuvandudza mabatsiriro adzo, uye kusimbisa kutariswa kwekucheneswa kwemaguta ekuchengeta zvipfuwo.Zvinoenderana nezvakawanda zvinhu zvinosimudzira zvinodiwa nevanhu zvezvigadzirwa zvemhuka zvinoramba zvichikwira, uye kuda kwavo kudya kunoramba kuchisimba.Zvigadzirwa zvemhuka zvinopawo zvakawanda-zvinoshanda, zvemunhu, zvemafashoni, zvinosimudzira kusimudzira, uye kuwedzera kwakawedzera kukosha kwezvigadzirwa.
Parizvino, zvichienzaniswa nenyika dzakasimukira uye matunhu akadai seEurope neAmerica, pet pet haishandiswe zvakanyanya munyika yedu.Nekuwedzera kwekuda kwekushandisa mhuka dzinovaraidza, chikamu chekutenga zvekushandisa zvechipfuyo chichawedzerawo nekukurumidza, uye kudiwa kwekushandisa kunozosimudzira kusimudzira kweindasitiri.
4. Matambudziko ekusimudzira maindasitiri
Mumakore achangopfuura, neindasitiri yedu yezvipfuyo ichipinda munhanho yekukurumidza kusimudzira, indasitiri yezvipfuyo yepamba haisi kungobata mikana chete asi zvakare kutarisana nematambudziko.
Panyaya yenzvimbo yekusimudzira indasitiri, sechikamu cheindasitiri yemwenje, indasitiri yezvipfuyo yakatanga kunonoka muChina uye haisati yagadzira yakarongeka maindasitiri ecology.Musika wezvigadzirwa zvezvipfuyo zvepamusha hausati wagadzira chiteshi chekutengesa chakagadzikana uye chakakura, uye mutengo wemabhizinesi ekugadzira misika mitsva yemumba wakakwira, izvo zvinowedzera kuoma kwemabhizinesi kuwedzera chiyero chemusika wepamba.
Panyaya yekuvaka yakazvimirira brand, parizvino, nhamba yakati wandei yemabhizinesi ekupa zvipfuyo zvepamusha ane husina kusimba hwekutsvagisa uye kugona kwekusimudzira, kushomeka kwekudyara mukuvaka yakazvimirira brand kuvaka, uye yakaderera brand kuziva, izvo zvinotungamira kumakwikwi emitengo yakashata mune yakaderera-kuguma chigadzirwa. musika, izvo zvisingaenderane nekusimudzira hutano hweindasitiri.
Panyaya yemamiriro ekutengeserana ekunze, mazhinji emabhizinesi edu makuru ekugadzira zvigadzirwa zvezvipfuyo anonyanya kutengesera nyika dzakasimukira dzakaita seEurope neAmerica, uye shanduko yemitemo yekutengeserana munyika dziri kuenda kune simba guru pakutengeswa kwechigadzirwa kunze kwenyika.Pasi pesimba remitemo yekudzivirira kutengeserana mune dzimwe nyika, nzvimbo yepurofiti yemabhizinesi ezvipfuyo epamba inogona kudzvanywa kusvika kumwero wakati, zvichiunza zvimwe zvinokanganisa mukusimudzira indasitiri.
Nguva yekutumira: Zvita-01-2022